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Marketing Resume Keywords Recruiters Actually Search For

CBy CV Craft Team••6 min read
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Important marketing keywords—from performance marketing to content—that belong in a modern marketing resume.

Marketing Resume Keywords Recruiters Actually Search For
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Marketing roles are extremely keyword-driven. Your resume should reflect tools, channels, and metrics recruiters care about.

Digital Marketing Keywords

  • SEO, SEM, Google Ads, Meta Ads, performance marketing, lead generation, remarketing.

Content and Brand Keywords

  • Content strategy, copywriting, email marketing, brand positioning, social media strategy.

Analytics and Tools Keywords

  • Google Analytics, Search Console, HubSpot, CRM, A/B testing, funnel analysis.
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